Home Culture How to Segment your Facebook Audience for Better Engagement

How to Segment your Facebook Audience for Better Engagement


Did you know that focusing on engaging your Facebook followers could boost your brand image? Well, most digital marketers major on increasing the number of followers in various social media platforms, forgetting the engagement aspect of every marketing strategy they employ.

Many people using their mobile phones to browse the internet spend less than 15 seconds on a single page. This means that it is vital to create quality content that can keep your visitors glued to your website.

However, most businesses ignore the importance of creating engaging content hoping that increasing the number of their followers in different social media platforms is enough.

This article is meant to give you some tips on how you can increase engagement with your target audience and market your products and services successfully.

1. Choosing the right platform

It is important to know your target audience before deciding on which marketing tool you employ. Also, know the preferences and tastes of your target audience to come up with informative and engaging content.

Culture and religion influence how we communicate in the social media. Apart from identifying the target audience, it is vital to understand how the audience communicates. Their culture, occupation, and religion will also influence how you are able to engage them.

2. Knowing what the target audience is looking for

Before you come up with some content for your social media marketing, it is crucial to know your target audience. Ideally, most people browsing the internet are looking for some information.

You can easily attract traffic to your website if you provide the needed information. That is if you are answering some of their queries or offering a solution to some of their problems.

Although the internet is saturated with many companies trying to impress customers, you can take advantage of the billions of users in the internet and find a niche to fill in the digital market. You maintain many followers by simply creating informative and engaging content.

3. Value your time

Gratification is a core to most internet users. Proper timing is crucial in digital marketing. This means that you must be on toes to provide the right content to your target audience when the need arises.

Be accommodative keeping in mind the requirements in your industry. Do not be worried of users stalking or giving negative comments about your posts. You can always attend to every complaint and inquiry from the users.

Finding the right content that can keep your audience engaged is the right strategy for digital marketing on Facebook and other related social media platforms. Get the right engagement in each content, you are looking forward to posting on Facebook.

If you have scheduled how you post your content, you must ensure you stick to the schedule and be regular in all your posts. Set achievable targets and devote your time to achieving all your goals. To create engaging and informative content, you must invest your time.

4. Being consistent and reliable

If you have the right number of followers in the social media, it is time to major in providing them with engaging content regularly. If you have nothing new to offer your followers, they will definitely stop following your blog.

To maintain your followers’ loyalty, you must be constant in posting new content. Examine the right time for posting your content to cater for the demands from your audience.

You can create a list of topics you are looking forward to covering in a year before starting a blog or social site. Selecting your topics early will enable you to post informative and well-researched content. You should develop your ideas and key milestones to engage your audience in all your posts.

Also, you can engage in Q&A sessions with your followers to respond to all their queries online. Q&A sessions are more interactive compared to answering questions on a blog post.

5. Be social

Keeping your audience engaged involves responding to their conversations. Even as you prepare your blog posts, you should keep on interacting with your audience by answering their questions.

Remember conversations in social media are two way and your audience are interested in your response.

Apart from humanizing you, answering questions from your audience helps to build lasting relationships with the audience. Also, ensure you commit to posting video content once per month or blogging once in a week.

Offering a variety of content for your audience keeps them entertained and meets their different tastes and preferences.


Ideally, having a successful social media campaign is all about being smart in selecting the right strategies to employ. Apart from attracting many followers to your blog or site, it is important that you maintain their loyalty by posting regular and engaging content.

The tips provided here can help you maintain a loyal and lasting audience on Facebook and use the channel to market your products and services economically.

Author Bio:

Catherine Park is a connector with Caffeinated who help businesses find their audience online. She loves working in the ever-changing world of digital and is fascinated by the role content plays in today’s marketing.  


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